Nano Enhancers for Plastics 2012 Day 2 Day 2 Day 2 Day 2


8.00-9.00 Coffee and Registration

Introduction from Conference Chairman - Peter Snelling, Former Head of Communications, Michelin UK

09.00-9.30 - Opportunities and Issues for tyre distributors provided by the tyre labelling legislation.

What does Tyre Labelling mean to a tyre distributor, whether retailer or wholesaler? How can he use it to his advantage? Will it change the long held “bandings” of premium, budget and mid-range sectors? It is my intention to explore these challenges and opportunities afforded by this new legislation.

Ashley Croft, Advisor to the Board / Head of Supply Chain, Stapletons Tyres

09.30-10.00 - The challenge of communcating EU Labelling to your Stakeholders

Bridgestone Europe was faced with the challenging task to communicate on the complex issue of EU labelling to internal and external stakeholders. In line with the company’s philosophy, the basic stance was decided and an internal EU label Task Force was set up to develop various adapted and user-friendly messages and tools aimed at specific stakeholders. 2 out of the 3 phases of implementation are currently being finalised, but there are already a number of lessons learned which the company is ready to share with the participants of the conference.

Jose Enrique Gonzalez, Director Consumer Marketing and Sales Support, Bridgestone Europe

10.00-10.30 - Consumer perceptions on Tire Labelling - Hot off the press statistical survey report on consumer awareness of the Tire Label Legislation choices

Hot off the press statistical survey report on consumer awareness of the Tire Label Legislation choices

Fabrice Tocco, Managing Partner, Lizeo Online Media Group

10.30-11.00 Social Media and how to use it effectively in your business

Consumer perceptions on tire purchase, how can manufacturers reach consumers?  Will the tire label legislation actually have any impact on the pascar tire buyer, and how online communications and social media can integrate and affect this.

Will McIntyre, Director, Wolfstar Agency London

11.00-11.30 Refreshment and Networking Break

11.30-12.00 Reputation management in the times of Twitter. What can the industry do to manage social media?

Understand how the communications landscape has evolved in the last decade and the impact of current digital media dynamics on the reputation of businesses and industry sectors. Learn how to approach social media from an issue-driven perspective and what strategies can be implemented to safely engage in the online debate.

Fernando Anton, Communications Practice Director, Cambre Associates Public Relations and Public Affairs

12.00-12.30 Why tires should be important to consumers and professional drivers

Today, technology is central to almost every aspect of our lives. Indeed, we have become highly dependent on technology as an integral part of our physical and mental being. Motorists now rely upon and take for granted the array of safety and traction control systems fitted to motor vehicles at all levels.

However, racing drivers don’t have the luxury of such driver aids and they view their tyres as absolutely fundamental to all that happens on the race track. Perhaps it is time to remind motorists of the critical inter-dependency between tyres and technology.

Richard Denny, Richard Denny Racing, Maserati Trofeo World Series

12.30-12.50 Review of the Morning programme

Conference Chair, Peter Snelling, Former Head of Communications, Michellin UK
Fazilet Cinaralp, Secretary General, ETRMA
David Shaw, Editor, European Rubber Journal 

12.50-2.30 Lunch Break and Table Top Visit

2.30-3.00 - How does motorsport sponsorship work?

With budgets constantly under review there is a real drive to measure Return on Investment on all expenditure. Sponsorship is no exception and as a tool that compliments many elements of the marketing mix , it presents a unique but highly rewarding way of engaging consumers and customers.

Thomas Baker, Owner, Torque

3.00-3.30 Consumer Awareness Debate

Delegates and speakers from the morning session discuss strategies for the future - participants include:

  • Fabrice Tocco
  • Will McIntyre
  • Fernando Anton
  • Richard Denny
  • Thomas Baker
  • Ashley Croft
  • Jose Enrique Gonzalez
  • Hankook speaker

3.30 - 4.00 Refreshment and Networking Break

4.00-4.30 - 11th Worldwide Tire Survey, Tire Rolling Resistance

During the last 30 years, ExxonMobil Chemical has made a series of tire surveys to evaluate passenger car radial tires.  The 11th Worldwide Tire Survey, planned in late 2009, was recently completed.  It compares 39 tires manufactured by 17 different companies around the world.  Tires were purchased in the United States, and in European and Asia Pacific countries.  

Tire weight, innerliner gauge, innerliner composition (polymers, fillers), inflation pressure loss rate and rolling resistance were measured.  Properties for all tires varied widely between companies and among the tire brands.  Tires purchased in the United States had: the highest average weight; the thickest average cured innerliner gauge; the highest average use of halobutyl rubber (phr) and content in the liner formulation (%); and afforded the highest average effective halobutyl rubber level, which is the product of the halobutyl content multiplied by the cured innerliner gauge.  The average inflation pressure loss rate (IPLR) based on the ASTM F-1112 test protocol is 2.56 %-loss/month compared to a worldwide average of 2.4 %-loss/month for tires measured during the last decade.  In this survey, tires purchased in Asia Pacific had the highest average IPLR values (2.8%) and those purchased in the United States had the lowest average IPLR values (2.34%).

Tire rolling resistance force (RRF) is measured by using the ISO 28580 test protocol, and is converted to rolling resistance coefficient (RRC) by dividing the measured force by the actual test load used on the tire.  According to the rolling resistance limit proposed under the tire labelling system recently adopted by the European Commission, the 39 tires are ranked from A to G.  Most tires fall under the higher Rank E and F groups, with no tire having a Rank A.  Statistical analysis was performed.  It shows that the lowest rolling resistance tires (Rank B and C groups) on average weighed about 6% less (0.6 kg) and had IPLR values (2.2%) that were 0.5 %-loss/month less than the standard tires that were studied.

Walter Waddell, ExxonMobil Chemical Company

4.30-5.00 The TLLM 2012 Debate ‘Looking Ahead to 2013 on Tire Label Legislation

With day one and two conference speakers

Conference Chair, Peter Snelling, Former Head of Communications, Michelin UK
Conference Chair, Roger Jenkins, Strategy Director, Kumho Tire Europe
Fazilet Cinaralp,
Secretary General, ETRMA
David Shaw,
Editor, European Rubber Journal

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